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| Priceline is a website devoted to helping users obtain discount rates for travel-related items such as airline tickets and hotel stays. Priceline.com is an Internet-based travel service that offers leisure airline tickets, hotel rooms, rental cars, vacation packages and cruises. In addition, Priceline offers a personal finance service that markets home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline industry. |
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"Very easy to use. The filtering and side-by-side comparison features are great."
- Gregory
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"For the ultimate in travel arrangements there is no website that can match iFare. Plan your next vacation and be amazed by the convenience!"
- Anthony
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"iFare was the only web site that was able to offer me fast and easy service. I found great deals and am going on the vacation of a lifetime!"
- Christina |
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